Meaningful Impact
Learning Plans
Pet Treats
Lunt played a pivotal role in the creation of a new business in an entirely unfamiliar category. We were hired by a Fortune 50 food company to lead the insights at every stage, from segmentation, competitive analysis, and white space discovery to strategy, product design, concept, copy and pricing. Lunt maintained the role because of meaningful impact evident from day one. By leading with voice of the consumer, we supported the launch and growth of an entire pet treat business consisting of four brands, and dozens of skus which ultimately lead to a $1.2 billion sale after 12 years.
Learning Plans
Healthcare Innovation
Lunt served as the strategic research partner to a global MedTech company preparing for the launch of a groundbreaking capital product—its first of this kind. Lunt led the end-to-end learning strategy, stewarding a multi-million research budget covering value proposition development, pricing, strategic targeting, positioning, and creating a prioritized roadmap for future innovation. The insights delivered were instrumental in shaping the launch strategy and driving adoption of the new technology. Today, patients around the world are benefiting from this advancement.
Forward Thinking
Creative Effectiveness Testing
Lunt led the review of the copy testing process, vendors, standards, and validations for a Fortune 100 company. Our recommendations resulted in the integration of advanced tools, including neuro, AI, and emotive technologies, along with company-wide adoption of a streamlined process and database for agile decision-making. We continue to support validations by modeling test data to business outcomes.
Forward Thinking
Video Qual at Scale
For a CPG client with quali-quant research needs, Lunt explored and leveraged a cutting-edge video qual at scale methodology to deliver quantitative reliability with unprecedented qualitative depth. This allowed the client to see respondent's personalities come through while knowing that the key metrics were based on a reliable sample of their target. Even better, AI powered theme analysis enabled deep mining of foundational attitudes and beliefs.
